5.2.1 — Third-party intellectual property

Apps that stream, display, or bundle third-party copyrighted content need documented rights or a license — Apple will ask for proof of rights if content ownership looks unclear.

Common in media/streaming apps built quickly with placeholder or scraped content that was never actually licensed for redistribution.

The short version, in more detail

Guideline 5.2.1 requires apps that stream, show or bundle third-party copyrighted content to have documented rights to do so. If ownership looks unclear, Apple may ask for proof such as a licence. Media and streaming apps built quickly with placeholder or scraped content are the most common cases, because the content may never have been licensed for redistribution.

Why this rule exists

Apple does not want the Store to become a route for copyright infringement, and it receives legal complaints from rights holders. Asking for proof of rights puts responsibility on the developer to show that the content is theirs to use. The guideline protects creators and also protects Apple and users from takedowns that leave an app unusable after people have invested in it.

What this guideline covers

• Copyrighted music, video, images, text and characters.
• Content streamed or bundled in the app.
• Documentation of rights and licences.
• Trademarks and logos used in the app or listing.

What usually triggers this rejection

• Scraped or placeholder content that was never licensed.
• Using characters, logos or brands without permission.
• A streaming service with no evidence of licensing.
• Bundled stock or media without the right usage terms.
• Fan content that copies protected material.

How reviewers evaluate it

• Reviewers look at content for signs of unlicensed use.
• They may request documentation of rights.
• They act on complaints from rights holders.
• They consider names and icons that use protected marks.

Common misunderstandings

• Content found online is not free to use.
• Giving credit does not replace a licence.
• A disclaimer does not make infringing content acceptable.

Common questions