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Guideline library
Apple App StoreBusiness Model

4.10Monetizing Built-In Capabilities

What this guideline means

Built-in device capabilities that Apple provides for free, such as the flashlight or basic camera access, can't be repackaged as a paid feature within your app — monetization has to be for something you've actually built, not a paywall on the OS itself.

Why apps actually get flagged

A recurring pattern with "utility" apps that lock a trivial OS-level feature, like toggling the flashlight, behind a subscription.

A real example

"Your app charges users to access a feature that is otherwise freely available on the device, per guideline 4.10."

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