3.1.1(a) — Link to other purchase methods

This sub-rule under In-App Purchase governs external links — buttons, banners, or text that direct users to purchase digital goods or services outside the app aren't allowed unless the app qualifies for one of Apple's specific exceptions, like Reader apps or certain regional entitlement programs.

A common trigger is a "manage your subscription on our website" link that also doubles as a cheaper alternative checkout, rather than pure account management.

The short version, in more detail

Guideline 3.1.1(a) deals with links and calls to action that lead users to buy digital goods or services outside the app. Historically such links were not allowed, whether they were buttons, banners or plain text, unless an app qualified for a specific exception. Rules in this area have been changed in some regions through legal and regulatory developments, so what is allowed depends on where the app is offered and which programmes it takes part in.

Why this rule exists

Apple's model ties the cost of running the Store to purchases made through In-App Purchase. Steering users to an outside checkout for the same digital items would bypass that model, which is why Apple restricted it for so long. At the same time, regulators and courts in several countries have questioned that restriction, which is why the text has shifted and why developers should treat older advice with caution.

What this guideline covers

• Buttons, links, banners and text that point to an outside purchase of digital goods.
• Account-management links that could double as an alternative checkout.
• Exceptions, such as Reader apps and region-specific entitlement programmes.
• Information shown inside the app about prices available elsewhere.

What usually triggers this rejection

• A "manage your subscription on our website" link that also works as a cheaper way to buy.
• Messaging in the app that tells users they can pay less elsewhere.
• A button that opens a web checkout for digital content.
• Email or QR code prompts inside the app leading to a purchase page.
• Assuming an exception applies in a region where it does not.

How reviewers evaluate it

• Reviewers read the app for any path leading to an outside payment.
• They look at wording and design, not just whether a payment form is present.
• They check whether the developer is eligible for an exception.
• They apply the rules in force for the region the app is offered in.

Common misunderstandings

• A link is not automatically allowed because it goes to your own website.
• Calling a link "account management" does not change its effect if it promotes purchases.
• The rules are not the same in every country, and they have changed in recent years.

Common questions