3.1.3(a) — Reader apps

Reader apps — ones whose core function is consuming content bought elsewhere, like an e-book or video subscription app — can allow account access and content viewing without forcing In-App Purchase, but still can't include a direct purchase or upgrade flow outside IAP.

A common misstep is a Reader app going a step further and including an actual "buy now" or "upgrade" button that links externally, which goes beyond what the Reader exception allows.

The short version, in more detail

Guideline 3.1.3(a) describes "Reader" apps, whose main purpose is giving access to content that a person has already bought elsewhere, such as an e-book, music or video service. They can offer account login and content viewing without having to sell content through In-App Purchase. Apple's rules for how such apps may refer to external sign-up have been adjusted over time, so the current text and any entitlement requirements matter.

Why this rule exists

Reader apps are different from stores. People buy a subscription or a book elsewhere, then use the app to read or watch it, and requiring a second purchase path inside the app would be impractical. The exception recognises that model. It is limited to access and viewing, so that the exception for readers does not become a way for apps that sell other digital goods to avoid In-App Purchase.

What this guideline covers

• Apps whose core function is viewing content bought elsewhere.
• Account login and content access for those apps.
• Limits on direct purchase or upgrade flows inside the app.
• Programmes and entitlements that govern linking to account creation.

What usually triggers this rejection

• A reader app that adds a "buy now" or "upgrade" button leading to an outside checkout.
• Selling other digital content inside the app without In-App Purchase.
• Marketing language that pushes users to purchase outside.
• An app that is not really a reader but claims the exception.
• Links that go beyond what the exception or entitlement allows.

How reviewers evaluate it

• Reviewers decide whether the app is genuinely a reader app.
• They look for any purchase path in the app.
• They check whether the developer holds any required entitlement.
• They read button text and links for their purpose.

Common misunderstandings

• Being a reader app does not allow selling digital goods outside In-App Purchase inside the app.
• The exception is about content bought elsewhere, not content sold in the app.
• Older descriptions of the rules may not match the current text.

Common questions