AppReviewFix
Guideline library
Apple App StoreApp Quality

2.3.4Preview requirements

What this guideline means

If you upload a preview video, it must show real, current app functionality captured from an actual device — not a concept animation, another app's footage, or a composited demo that doesn't reflect what ships.

Why apps actually get flagged

Marketing teams sometimes produce a preview video before the corresponding feature actually ships, and it goes stale against the real build.

A real example

"Your app preview does not accurately reflect the app's actual user interface and functionality, per guideline 2.3.4."

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