AppReviewFix
Guideline library
Apple App StoreApp Quality

2.3.3Screenshot accuracy

What this guideline means

Every screenshot submitted to the App Store Connect listing must reflect the real, current app experience on that device — no composited mockups, no screenshots from a different app version, no borrowed screenshots from a web or Android version.

Why apps actually get flagged

Common with cross-platform apps that reuse marketing screenshots across stores, or when a redesign ships without updating the listing's screenshots to match.

A real example

"Your app's screenshots do not sufficiently reflect the app in use. Screenshots must show the app's UI as it will appear when the app is reviewed."

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