This narrow rule applies to apps handling user-generated content or communications — if illegal activity endangering a child is discovered, Apple expects the developer to have a process for reporting it to the relevant authorities, not just removing the content.
Why apps actually get flagged
Comes up almost exclusively for social or messaging apps during the CSAM-detection and reporting-pipeline review that accompanies UGC app submissions.
A real example
"Your app facilitates content involving the exploitation of minors without an adequate mechanism to report it to appropriate authorities, per guideline 1.7."
The short version, in more detail
Guideline 1.7 is a narrow rule for apps that handle user content or communication. If an app becomes aware of criminal activity that endangers a child, Apple expects the developer to have a process for reporting it to the proper authorities, not only for removing the content. It comes up almost exclusively for social and messaging apps.
What this guideline covers
Apps where users can share content or message each other.
Processes for escalating serious illegal content, especially involving minors.
The difference between removing content and reporting it.
Expectations about how the developer responds to such reports.
What usually triggers this rejection
A social or messaging app with no described way to handle illegal content involving minors.
Content removal with no reporting path to authorities.
Limited moderation capacity on an app that allows image or video sharing.
No named point of contact for serious reports.
Detection tools mentioned without any follow-up process.
How reviewers evaluate it
Reviewers consider this as part of the review of apps with user-generated content.
They ask whether serious abuse reports have a route beyond deletion.
They look for evidence that the developer has thought about this scenario.
The standard is process-based, not about detection technology.
Common misunderstandings
Deleting the content is not treated as a complete response to this rule.
Small communities are not exempt.
This is not about general moderation. It targets serious criminal content.
Common questions
Does every app need this?
It matters for apps where users can share content with each other.
Who should reports go to?
The relevant authorities in the developer's jurisdiction and the places the app operates.
Is automated detection required?
The rule is about having a process, not about a specific technology.
Platform rules change often. This page is a plain-language explanation written by AppReviewFix, not official guidance. Check the current App Store Review Guidelines for the exact wording.
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