The support contact, marketing URL, and developer or company name listed in App Store Connect need to be real and functioning — a broken support link or a name that doesn't match your legal entity is a violation, not just an inconvenience.
Why apps actually get flagged
Commonly caught when the support URL returns a 404, or points to a generic page with no real way to actually reach the developer.
A real example
"The support URL provided in your app's metadata is not functioning, per guideline 1.5. Please provide a valid link to a support page."
The short version, in more detail
Guideline 1.5 says that people must be able to reach the developer. The support URL, contact details and developer name in App Store Connect must be real, working and accurate. A dead support link or a name that does not match the legal entity is treated as a violation, not a cosmetic issue, because users and Apple both rely on that information.
What this guideline covers
The support URL and marketing URL listed in App Store Connect.
Contact information inside the app and on the listing.
The developer or company name shown to users.
Whether there is a genuine way to reach the developer.
What usually triggers this rejection
A support URL that returns an error or a page that no longer exists.
A generic page with no actual contact method.
A developer name that does not match the legal entity.
Contact details that are missing inside the app.
A support email address that bounces.
How reviewers evaluate it
Reviewers open the listed URLs and check that they load.
They look for a real way to contact the developer on those pages.
They compare the developer name with account and listing information.
This is often noticed as part of the general review of the listing.
Common misunderstandings
A contact form that nobody monitors can still be seen as unreachable.
A website that is only a landing page with no contact method may not satisfy the rule.
It is not a minor point. Reviewers do reject for it.
Common questions
Can I use a social media page for support?
Only if it provides a real, working way for users to reach you.
Does the support URL have to be on my own domain?
Not necessarily, but it must work and give users a way to get help.
What if my business name differs from the app name?
The developer name should reflect the actual account holder, not the app brand.
Platform rules change often. This page is a plain-language explanation written by AppReviewFix, not official guidance. Check the current App Store Review Guidelines for the exact wording.
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