Personal loan apps must disclose APR and repayment terms; crypto exchange/wallet apps and financial trading apps need to meet additional Play policy requirements and, in many regions, proof of licensing.
Common cause is a personal loan app that doesn't clearly disclose the full APR range and minimum/maximum repayment period directly in the store listing, as required.
"Your app facilitates personal loans without disclosing the annual percentage rate and repayment terms, per the Financial Services policy."
Google's financial services policy covers loans, trading, crypto exchanges and wallets. Personal loan apps must clearly state the annual percentage rate and repayment terms. Crypto and trading apps face extra requirements and, in many regions, licensing. A loan app that does not display the full APR range and repayment periods in its listing is a common example.
Financial products can cause real harm if they are misleading or predatory. Clear disclosure helps people compare costs and avoid unaffordable debt, while licensing keeps unregulated services out of the store. Because financial apps can be used to commit fraud or abuse vulnerable people, Google applies firm rules to them and expects developers to demonstrate that they operate lawfully where they offer services.
Key terms such as the APR range and repayment period, as the policy specifies.
In many regions, yes.
Claims about returns are restricted and must not be misleading.
Platform rules change often. This page is a plain-language explanation written by AppReviewFix, not official guidance. Check the current Google Play Developer Policy Center for the exact wording.