Apps built around generative AI — image, video, or voice synthesis — are expected to have safeguards against generating content like non-consensual likenesses, CSAE material, or realistic deepfakes of real people used to deceive, and to disclose when output is AI-generated where that matters.
A common trigger is an AI face-swap or voice-cloning app that has no restriction against uploading a real person's photo without consent, or that markets itself explicitly around creating deceptive deepfakes.
"Your app generates synthetic content without adequate safeguards against misuse, such as creating non-consensual explicit imagery or deceptive deepfakes, per the AI-Generated Content policy."
Google's policy on synthetic and AI-generated content covers apps built around generating images, video or voice with AI. They are expected to prevent harmful outputs such as non-consensual likenesses, child sexual abuse material and realistic deepfakes used to deceive, and to disclose AI output where that matters. Face-swap and voice-cloning apps are the usual focus.
Generative tools can create convincing content at scale, and the same capability that powers creative apps can be used for harassment, fraud and abuse. Because the harm falls on real people who never agreed to be depicted, Google expects developers to build safeguards into the product itself. The policy is intended to keep these apps useful while limiting the most damaging uses.
Yes, with expectations about safety and disclosure.
A real person's face or voice used without their agreement.
Where the context could mislead, disclosure is expected.
Platform rules change often. This page is a plain-language explanation written by AppReviewFix, not official guidance. Check the current Google Play Developer Policy Center for the exact wording.