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Guideline library
Apple App StoreSafety

1.4.5Activities risking physical harm

What this guideline means

Content or app mechanics that dare, challenge, or incentivize users toward physically dangerous behavior, including extreme stunts or self-harm trends, falls under this rule even when framed as entertainment.

Why apps actually get flagged

Social or challenge apps built around viral trend formats sometimes surface user-submitted dangerous-stunt content without any filtering for physical risk.

A real example

"Your app contains content that encourages activities that could lead to physical harm, per guideline 1.4.5."

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